Author Archives: Kathleen Heuer

About Kathleen Heuer

Kathleen is an arts advocate and digital marketer. Originally from Chicagoland, she lives in western Pennsylvania, where she founded local Norwin area organizations Relight the Lamp and the Norwin Area Arts Council. She also volunteers extensively with the Norwin Band Aides, and at her children's schools. Her background is in advertising and marketing, especially for music and arts education and other nonprofits. She also offers social media consulting for other nonprofits and small businesses. Follow her on Twitter at @KathleenHeuer.

Everybody makes mistakes. Here’s how to handle it online (or anywhere else)

sorry flickr butupaSo NBC News’ graphics department got a bit sloppy. Viewers noticed. Stuff happens.

They acknowledged the mistake right away. They explained their error. They made amends by doing a lovely little homage to New Hampshire. How could New Hampshire not forgive them?

New Hampshire Apology from NBC Nightly News

I had occasion to apologize myself a couple of weeks ago. I was promoting #ChalkTheBlock with the Norwin Area Arts Council. I took a team of students out to “prechalk” the block to build buzz for the upcoming event.

There was buzz, all right. Just not the kind I’d been hoping for.

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Big Apple Bound

empire state building

Today I’m headed to New York City for an exclusive event hosted by Derek Halpern of SocialTriggers.com, a great site that talks about the psychology behind marketing. Not only will Derek be covering “Mastering the Sale,” but he’s assembled a dream team of speakers (descriptions are Derek’s).

1. Ramit Sethi, NYT Best-selling author, and founder of I Will Teach You To Be Rich.

2. Michael Port (who I watched recently on CreativeLIVE), NYT best-selling author of Book Yourself Solid.

3. James Altucher, author of the new book Choose Yourself (which is required reading, IMHO), and investor extraordinaire.

4. Will Hamilton, founder of a wildly profitable tennis training company called, “Fuzzy Yellow Balls.”

Looking forward to soaking up some wisdom! Hit me up with your favorite spots or things to do in NYC.